A CHOCOLATE FIX THAT GOT OUT OF HAND.

At i.e. design, chocolate has always been part of the culture. Milk and dark, local and imported, we’ve sampled them all. And being designers, we couldn’t help but study every wrapper, critique every concept, and reimagine the ones that fell short. It’s just how we’re wired.

The idea of creating our own bar had been floating around the studio for years. When we finally committed to it, things came together quickly, as they tend to when a team is genuinely excited. We sourced premium Belgian chocolate and brought the same rigorand intention to the packaging that we bring to every client engagement. The result is YUM-IE: a beautifully designed bar that reflects exactly who we are.

What began as home-baked good-i.e.s and cook-i.e.s, sweet gestures to the clients we value, evolved into something more permanent. A proper brand. A bar worth sharing. And the beginning of something we’re looking forward to growing.